M4A

Artisan

AI sales agents that automate outbound sales workflows

enterpriseproductionsales-aioutboundautomationbdr
Visit Website

Memory Types

prospect-context, campaign-history

Integrations

salesforce, hubspot, email, linkedin


Overview


Artisan builds AI sales agents, starting with "Ava," an AI BDR (Business Development Representative) that automates outbound sales workflows. The platform handles prospect research, email personalization, sending, and follow-ups, effectively replacing or augmenting human SDR/BDR teams with AI.


Artisan's AI agents research prospects, craft personalized outreach, optimize send times, and manage campaigns end-to-end. The platform is designed for B2B companies looking to scale outbound sales without linearly scaling headcount, offering significant cost savings compared to human teams.


Key Features


  • **AI BDR (Ava)**: Autonomous sales development representative
  • **Prospect Research**: Automatically researches potential customers
  • **Email Personalization**: Crafts unique, personalized emails
  • **Campaign Management**: Manages multi-touch sequences
  • **CRM Integration**: Syncs with Salesforce, HubSpot
  • **Performance Analytics**: Track metrics and optimize
  • **Lead Qualification**: Identifies and prioritizes best prospects
  • **A/B Testing**: Automatically tests messaging variations

    • When to Use Artisan


    Artisan is ideal for:

  • B2B companies scaling outbound sales
  • Startups wanting to test outbound without hiring BDRs
  • Sales teams with limited SDR/BDR resources
  • Companies with clear ICP and outbound motion
  • Organizations looking to reduce sales costs
  • Teams doing high-volume outbound prospecting

    • Pros


  • Significantly cheaper than human BDRs
  • Scales infinitely without hiring
  • 24/7 operation
  • Consistent quality and messaging
  • Data-driven optimization
  • Fast time to value
  • No training or management overhead
  • Good for high-volume outbound

    • Cons


  • Less nuanced than human outreach
  • May damage brand if not configured well
  • Requires clear ICP and messaging
  • Limited to outbound email workflows
  • Compliance concerns with automated outreach
  • May have deliverability challenges
  • Not suitable for complex, consultative sales
  • Enterprise pricing only

    • Pricing


  • **Enterprise Only**: Custom pricing based on volume
  • **Typical**: $3,000-10,000/month vs $70k+ for human BDR
  • **Contact Sales**: No self-service pricing

    • ← Back to Frameworks