Copy.ai

Overview

Copy.ai is an AI copywriting platform focused on helping go-to-market teams create sales and marketing content. The platform has evolved from simple copy generation to supporting entire sales workflows, including email sequences, ad copy, and sales enablement content. Copy.ai serves over 10 million users.

The platform emphasizes workflow automation, allowing teams to create repeatable processes for content generation. This makes it particularly useful for sales development teams running outbound campaigns and marketing teams executing multi-channel campaigns.

Key Features

**Sales Workflows**: Automate outbound email sequences

**Copy Generation**: Ads, emails, landing pages, social media

**Brand Voice**: Customize tone and style

**Free Tools**: Many free copywriting tools

**Chrome Extension**: Write anywhere

**Templates**: 90+ templates for different use cases

**Team Collaboration**: Shared workspaces

**Bulk Processing**: Generate at scale

When to Use Copy.ai

Copy.ai is ideal for:

Sales teams running outbound campaigns

Marketing teams creating ad copy

Small businesses needing copywriting help

Agencies managing multiple clients

Social media managers

Email marketing campaigns

Pros

Generous free tier

Good for sales and marketing copy

Workflow automation features

Many free tools available

Easy to use

Chrome extension

Active development

Affordable pricing

Cons

Quality varies by use case

Limited compared to general LLMs

May produce generic content

Not suitable for long-form content

Requires editing and refinement

Sales workflows can be spammy

Limited integrations

Primarily for marketing use cases

Pricing

**Free**: 2,000 words/month

**Pro**: $49/month unlimited words

**Team**: $249/month for 5 users

**Enterprise**: Custom pricing